Be Pride of Being A Marketer

Because of consumer behavior class, I feel confident and pride of being a marketing major students, especially doing the design sprint project. I found all of the knowledge and skills that I learned in this class are matching with my personal interests and future expectation. I enjoyed spending time on brainstorming, and I believe I can come up with the ideas as well as persuade my team members to select my idea. Anyway, through the design sprint project, I can connect the knowledge that I learned from the previous classes well with the project. I am willing to work on it because it is only one class that I want to spend time on it without any complain.

The first interest is brainstorming. I think I am a creative person and I want to be the unique one. Every time when I do brainstorm, I feel exciting. I tried to generate ideas, which were representative, unique, and independent. When professor asked us to make the decision about our team's product or service, I felt confused and I was afraid of making decision. However, I followed steps to do brainstorm and mapping about the given topic, I found I grasp the methods and realize what my team need. Then, I had enough confidence to discuss with my team. I had never imaged that I would be a creative person in team discussion, but I shared my ideas and tried to lead my team to make decision. The most significant finding was I really want to persuade my team to follow me. It is no doubt that a successful decision about defining the problem is the key of doing a perfect plan. Now, I realized the process of making decision is my strength. Thanks for consumer behavior class because it helped me to find my strength.

The second finding during doing the design sprint project is advertising. I was a art major students in high school. I did a successful logo design for a department store in China and my client use my design up to until now. The proof of concept testing and elevator pitch helped to connect art well with marketing. I imitated a large number of paintings from different types of books. I understand the meaning of a object, like, blossoming means flourishing in a business. I know how to paint and design the blossoming in advertisement and attract consumers' eyes through my design. My team's topic is "how do we support users with cooking. Because of my design and painting experience, I drew a magnifying glass and I drew a world map under the glass. I believe cooking could make the world became smaller. Food is a part of the culture and we can experience diversity and traveling other country through cooking. Using our product can achieve this goal. After this exercise, I found marketing is the best stage to show my talent as well as my interests.

The only thing that I want to express is thanking for consumer behavior class and thanking for professor. After completing the course, I believe that I find my future because the knowledge of consumer behavior and my own expertise in art are the key of being a marketer. I have enough confidence about being marketer after graduating, and because of those knowledge, I think I can come over all troubles and challenges. Soon afterwards I will go to work and I will be prove of being a marketer.

The Imagination of My Future Company

The semester has almost done and I think the most efficient class is Consumer behavior. As a marketing major student, this class directly relates to  my future job and business. I understood the knowledge of Consumer behavior, but I think the most significant take-away from this class is the logic way to analyze consumer behavior and use it in strategic marketing plan. My last 18 blogs talk a lot about what I learnt about consumer behavior. I want to summarize the ideas about how to apply those knowledge to my future business.

After 3 to 5 years' working experience, I will start my own business. Even I have no idea about want specific area or industry that I will touch, I found my interest is in Chines culture. How to connect Chines culture well with consumer behavior become the main point. I did some research, I found, it is a trend that more and more people attend to study Chinese culture in order to improve the skills to manage companies and employees. However, the majority of people believe the western culture is better for business. First, If I want to expand and persuade people come to study Chinese culture, the predictably irrational should be consider. Consumer trust western culture but misdoubt Chinese culture is predictably irrational, because it is same as American choose Californian red wine but do not choose the red wine, which comes from North Coronado. Changing consumers' idea about Chinese culture is hard, but if I advertise it through western culture, it might become easier for consumer to accept. Second, as I mentioned Chines culture becomes more and more popular, and all kinds of course appears, e.g. lecture in classroom, study and experience in Chinese temple. Consumer have all different choice to study Chinese culture. The main idea in The Paradox of Choice is more is less. More choice is not good for consumer to make decision. My company become one more choice for consumer when they choose to learn. They might fail to make the decision about learning Chinese culture. How can make consumers to decide to choose my company from a batch of choice? I believe the best way is to pretend that all of consumers are maximizes. Maximizes always maximize everything, especially price and quality. In my ads or communication with consumers, the main topic is expressing why my product and service is unique and it is easy for consumers to find the max benefits, because people make a decision that can maximize the benefits that they can earn.

Besides those two imagination about how to apply consumer behavior to my future business, there are a large number of methods and knowledge that will help me a lot, like content marketing, run purpose campaigns, respect and analyze culture and subculture, and so on. I believe the specific idea or method of consumer behavior is not as significant as grasping the way to analyze consumer behavior. Time always changes, we can not control consumer behavior in time but the way to find and analyze consumer behavior cannot change. In sum, it is a good start for me to do marketing and consumer behavior will play an important role in my whole business life.

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In order to adverse and persuade people to purchase products or service, marketers always generate ideas by analyzing consumer behavior to create the success advertisement. For example, there is a banned condom advertisement on YouTube (https://www.youtube.com/watch?v=nojWJ6-XmeQ). It is a funny and humorous ads. A father went shopping with his little preschooler. The son was shouting and trying to cry, because he wanted sweeties but his father did not allow. The noisy voice attracted others eyes and the father looked embarrassed. The last shot is father's embarrassing face with two big words, "Use Condom." I watched this ads about half year ago, and I can remember it clearly. I believe the consumer behavior play the most significant role in this ads. Not only consumers enjoy watching humors, but this ads also sympathize its target audience.

There are different types of ads, such as: print advertising, broadcast, guerrilla, and so on. I found, people prefer visual ads than aural ads as well as like videos more than leaflets. And humorous videos always give people the deepest impression. Try to generate a humorous and unique video advertisement is a great plan to connect well with consumer behavior as a advertising agency. On the other hand, I like this banned ads because it sympathized its audience well. First, there are more and more no kids family appeared, especially developed countries. e.g. Germany and France had become a aging society. This ads reflect the reason why parents do not want have kids and it matched well with consumer's attitude. In another word, this ads gave consumers a good advice to avoid to be pregnant. Because the ads explained well with the efficiency of condom, parents would sympathetic response to purchase a condom. Besides those two findings, I thought the reason why the ads was banned because it violated the political and ethical  issue. Because of high speed of aging, government encourage more kids. This ads expressed opposite attitude with government and there is no doubt that this ads were banned. This banned ads also give us a good reference when we design any advertising, that is to obey the law and do not ignore the political and ethical issue.

I have a lot of interests in doing advertising and advertising is a key in any marketing plans. According to my example about condom, I realized two significant consumer behaviors. One is be humorous in advertising. No matter what types of advertising you choose, humor is the best way to communicate with audience because it is easy to attract consumers' attention. Another one is the ads needs to express consumers' attitude or desire in order to sympathize them. Connecting the common and popular social topic with the function of the product or service well will create a successful advertisement.

How Kids Influence Parents Behavior

I like Hanna Rosin's article "The Overprotected Kid." The author compared the different attitude and behavior of parents in different generation. She also discussed the reasons why parents overprotected kids. The most significant reason is we are in a unpeaceful society. There are more and more crimes happen. I think overprotecting kids is a common phenomena in the world. Parents want give their kids the best to protect them to get far away from danger. Because of that, I found a lot of opportunity in business by kids influence parents behavior.

In order to protect their kids, parents shape a special purchasing behavior. In China, the best-selling product is kid's stuff, like the learning machine, stationery, and clothing. No matter how expensive to buy a new technologic learning machine, tell parents the function of the machine for kids and the machine is popular in kids, and parents will purchase it immediately, because through this machine, parents can provide kids a better opportunity to study well. In my opinion, the reason why parents purchase any kids' products unhesitatingly is the product can protect their kids. House is an important part in retirement plan. But now, it is a popular trend in China that parents sell their house to send their kids study aboard.  Parents always said that compare the house with kid's future, we want to spend all of our property to give our kids' best education. When people ask why, they felt surprise about asking why, because parents believe the best education is the best way to protect their kid get far away from any risk. I understand parents' action, but I must mention the action overprotects kids.

According to those two example, it is obvious that parents are willing to pay anything for their kids. Kid influences parents' consumer behavior a lot. Parents always not consider more when they purchase kid's products. They only consider the function and efficiency of the product or service for kids in their purchasing decision. Overprotect kids is not a good phenomena, but it provide marketers more opportunity to grasp parents purchasing behaviors to design and advertise products.  

Reflection of Brainstorm

"Brainstorm" is not a new vocabulary for me. When I came to American, I started to use it at the first class in language institution. In my pass experience, I had never tried to connect brainstorm with consumer behavior. Now, I realize that brainstorm is the most efficient strategy to analyze consumer behavior and apply it to strategic marketing plans. There are some ideas about how to do a successful brainstorm.

The activity of assessing Jabs Hall helped me a lot. I found that the foundation of brainstorm is identifying the status or the problem. I did a batch of brainstorms and it is easy to generate ideas. However, the majority of ideas are not matching up with needs. In this activity, I realized that my responsibility is analyzing consumer behavior. When we start assessing Jabs Hall, the first thing is analyze the different behaviors in Jabs and other academic building. Everything that we generated should be relied on behaviors. Beside that, I found an efficient brainstorm cannot focus on a specific area at beginning. There are a large number of differences between Jabs and other building. It is no doubt that my teammate and I could not conduct all in 30 minutes. We chose to look up the map first. The map shows everything in all 4 floors and it helped us to understand the structure and function of Jabs and find the the main different in each floor immediately. Then, we chose to focus on first and fourth floor, because they can represent the main differences of Jabs than other buildings. I thought people become more professional in Jabs, because the different design in Jabs incentive students.

Those are two significant findings in brainstorm and I believe those finding are important references in my future brainstorm. My mother provides a chance to start my own business after having 3-5 years working experience. I felt confused about the industry that I should work on. Now, I understand the efficiency of brainstorm and I will use it to generate the best result. Recently, my mothers' cosmetic company had more pressure because the development of ebusiness. We need conduct more marketing strategies. I think do more brainstorm about consumer behavior is necessary to come over the challenge.  I will focus on the different behaviors when people choose consume online shopping and retail stores. Then I can find the advantages and disadvantages of our company. The reasons of why those are advantages and disadvantages. There is no doubt that according the process of the brainstorm, the result or assessment must reliable and it must work for her company.

How ADIDAS Shapes My Behaviors

When I open my computer, the first thing is go to ADIDAS online store to check the availability of Yeezy Boost 350. I have already done it more than one month. No matter where I am, no matter what class I am taking, I must visit ADIDAS online store in order to buy Yeezy Boost. Unfortunately, even I repeat to click the website, I have no opportunity to have one. I know ADIDAS did a successful marketing plan to shape consumer behavior.

In fact, the official price of a pair of Yeezy is $200. Because it is randomly limited edition, the price rise to more than $1,000. I thought it is not necessary to have one at the first time I knew this shoes. After one week later, I saw a lot of information about how Yeezy popular in the world and in order to have a pair of Yeezy, people become crazy. People do not sleep in order to make sure they never miss the opportunity to have a Yeezy. There was a long waiting line in every ADIDAS retail store. And the information about Yeezy appeared in every social media. So, I paid more attention on Yeezy and become crazy to have one in order to show the shoes to my friends. Recently, I found I am not really like the shoes, and the most important influence for me to have Yeezy became earn confidence. If I have a pair of Yeezy, my friends must be envious of me. Yeezy becomes a tool to active my sense of accomplishment.

As a marketing major students, I realized ADIDAS shaped consumer behaviors about buying shoes. I think the limited edition is the most significant decision and it was a perfect strategy to attract consumer's attention. It is no doubt that less is more. ADIDAS believes the design and function of Yeezy Boost must become the best products. They gave up sell as much as they can produce, and choose limited editing in a random time everyday. Because of that, more and more consumers becomes its regular customers and visit its website when they have free time. Then, ADIDAS easily to shape consumer behavior that is visit and follow ADIDAS. Besides that, I did not have any interests about wear running shoes. When Yeezy Boost 350 became the most popular shoes, I spent more time on running shoes. I knew it is too hard to have a pair of Yeezy, I tried to find another one instead of it. ADIDAS realized that they successfully shape consumer behavior. It is a trend to have a pair of running shoes. About half month ago, ADIDAS began to sell a new type of running shoes, named NMD sneakers. NMD sneakers has three models with more 12 colors and styles for consumer to choose. But it same as Yeezy Boost 350, NMD sneakers are randomly sell time with limited edition. 

After Yeezy Boost 350 and NMD sneakers publishing, ADIDAS spent almost one month to occupy the market of running shoes. I am not surprised about this result, because ADIDAS successfully shaped consumer behavior about purchasing shoes. And it is a good example for us to analyze consumer behavior in doing marketing strategic plans.  

Why Consumer Favor "Green" Company

I like Tanya Gazdik's article, "Consumers Favor 'Green' Companies, No Matter Why They Are Green." There are a branch of  researches and surveys in the article and all of them can reflect consumer behavior well. First, three in five Americans will make a New Year's resolution to live a "greener" or more environmentally friendly lifestyles in 2015. Second, more than 90% of American say it is important to recycle, moderate household use of energy and conserve water. Third, better than eight of ten americans plan to look fore more opportunities to "go green." Forth, 60% Americans void to make green resolutions represent a significant increase from previous iterations of the survey. Fifth, six in 10 American agreed with environment is in very bad shape and a major environmental catastrophe is inevitable. Sixth, women were more likely than men to say they have felt guilt in recent years about not living a "greener" lifestyle. Seventh, four in five Americans agree that corporations have a responsibility to adopt "green" behavior. 

After analyzing the seven main conclusions in the surveys in Tanya Gazdik's article. The first reflection of marketers is company should pay more attention on "Green", because the surveys shows consumer's attitude is focusing on dealing with environment issues. So, marketers conclude that first, establish company as a "green" company. Second, hold more "green campaigns" in order to communicate well with the market. Third, the main target audience is female. It is obvious that this is a perfect example that for marketers to understand how to define consumer behavior. I do not want to spend more on analyze the consumer behavior from this article, but I want to talk more about how to find consumer behavior after reading this article. First, research is one of most important steps. In the research, marketer need define the problem and conduct the best and representable questions in the surveys. The next step is gathering information and analyze the results of the surveys. We need input results in SPSS, and use SPSS to contract with different data. After those two steps, we can use the result to analyze the consumer behavior. 

I believe only the useful and efficient conclusion must contain reliable facts. The article, "Consumers Favor 'Green' Companies, No Matter Why They Are Green." is reliable for us to analyze consumer behavior, so we can conclude because environmental issues are common sense for every consumer. Consumers have positive attitude to consume a "Green" company. We can establish the company mission and goal connect with "Green" and use words "recycle" in our products. In my opinion, "Green" company is a good idea for company to target audience, and there are a lot of social issues that connect well with consumer behavior, like woman rights, children's development, and poor people.