Be Pride of Being A Marketer

Because of consumer behavior class, I feel confident and pride of being a marketing major students, especially doing the design sprint project. I found all of the knowledge and skills that I learned in this class are matching with my personal interests and future expectation. I enjoyed spending time on brainstorming, and I believe I can come up with the ideas as well as persuade my team members to select my idea. Anyway, through the design sprint project, I can connect the knowledge that I learned from the previous classes well with the project. I am willing to work on it because it is only one class that I want to spend time on it without any complain.

The first interest is brainstorming. I think I am a creative person and I want to be the unique one. Every time when I do brainstorm, I feel exciting. I tried to generate ideas, which were representative, unique, and independent. When professor asked us to make the decision about our team's product or service, I felt confused and I was afraid of making decision. However, I followed steps to do brainstorm and mapping about the given topic, I found I grasp the methods and realize what my team need. Then, I had enough confidence to discuss with my team. I had never imaged that I would be a creative person in team discussion, but I shared my ideas and tried to lead my team to make decision. The most significant finding was I really want to persuade my team to follow me. It is no doubt that a successful decision about defining the problem is the key of doing a perfect plan. Now, I realized the process of making decision is my strength. Thanks for consumer behavior class because it helped me to find my strength.

The second finding during doing the design sprint project is advertising. I was a art major students in high school. I did a successful logo design for a department store in China and my client use my design up to until now. The proof of concept testing and elevator pitch helped to connect art well with marketing. I imitated a large number of paintings from different types of books. I understand the meaning of a object, like, blossoming means flourishing in a business. I know how to paint and design the blossoming in advertisement and attract consumers' eyes through my design. My team's topic is "how do we support users with cooking. Because of my design and painting experience, I drew a magnifying glass and I drew a world map under the glass. I believe cooking could make the world became smaller. Food is a part of the culture and we can experience diversity and traveling other country through cooking. Using our product can achieve this goal. After this exercise, I found marketing is the best stage to show my talent as well as my interests.

The only thing that I want to express is thanking for consumer behavior class and thanking for professor. After completing the course, I believe that I find my future because the knowledge of consumer behavior and my own expertise in art are the key of being a marketer. I have enough confidence about being marketer after graduating, and because of those knowledge, I think I can come over all troubles and challenges. Soon afterwards I will go to work and I will be prove of being a marketer.

The Imagination of My Future Company

The semester has almost done and I think the most efficient class is Consumer behavior. As a marketing major student, this class directly relates to  my future job and business. I understood the knowledge of Consumer behavior, but I think the most significant take-away from this class is the logic way to analyze consumer behavior and use it in strategic marketing plan. My last 18 blogs talk a lot about what I learnt about consumer behavior. I want to summarize the ideas about how to apply those knowledge to my future business.

After 3 to 5 years' working experience, I will start my own business. Even I have no idea about want specific area or industry that I will touch, I found my interest is in Chines culture. How to connect Chines culture well with consumer behavior become the main point. I did some research, I found, it is a trend that more and more people attend to study Chinese culture in order to improve the skills to manage companies and employees. However, the majority of people believe the western culture is better for business. First, If I want to expand and persuade people come to study Chinese culture, the predictably irrational should be consider. Consumer trust western culture but misdoubt Chinese culture is predictably irrational, because it is same as American choose Californian red wine but do not choose the red wine, which comes from North Coronado. Changing consumers' idea about Chinese culture is hard, but if I advertise it through western culture, it might become easier for consumer to accept. Second, as I mentioned Chines culture becomes more and more popular, and all kinds of course appears, e.g. lecture in classroom, study and experience in Chinese temple. Consumer have all different choice to study Chinese culture. The main idea in The Paradox of Choice is more is less. More choice is not good for consumer to make decision. My company become one more choice for consumer when they choose to learn. They might fail to make the decision about learning Chinese culture. How can make consumers to decide to choose my company from a batch of choice? I believe the best way is to pretend that all of consumers are maximizes. Maximizes always maximize everything, especially price and quality. In my ads or communication with consumers, the main topic is expressing why my product and service is unique and it is easy for consumers to find the max benefits, because people make a decision that can maximize the benefits that they can earn.

Besides those two imagination about how to apply consumer behavior to my future business, there are a large number of methods and knowledge that will help me a lot, like content marketing, run purpose campaigns, respect and analyze culture and subculture, and so on. I believe the specific idea or method of consumer behavior is not as significant as grasping the way to analyze consumer behavior. Time always changes, we can not control consumer behavior in time but the way to find and analyze consumer behavior cannot change. In sum, it is a good start for me to do marketing and consumer behavior will play an important role in my whole business life.

Advertisement

In order to adverse and persuade people to purchase products or service, marketers always generate ideas by analyzing consumer behavior to create the success advertisement. For example, there is a banned condom advertisement on YouTube (https://www.youtube.com/watch?v=nojWJ6-XmeQ). It is a funny and humorous ads. A father went shopping with his little preschooler. The son was shouting and trying to cry, because he wanted sweeties but his father did not allow. The noisy voice attracted others eyes and the father looked embarrassed. The last shot is father's embarrassing face with two big words, "Use Condom." I watched this ads about half year ago, and I can remember it clearly. I believe the consumer behavior play the most significant role in this ads. Not only consumers enjoy watching humors, but this ads also sympathize its target audience.

There are different types of ads, such as: print advertising, broadcast, guerrilla, and so on. I found, people prefer visual ads than aural ads as well as like videos more than leaflets. And humorous videos always give people the deepest impression. Try to generate a humorous and unique video advertisement is a great plan to connect well with consumer behavior as a advertising agency. On the other hand, I like this banned ads because it sympathized its audience well. First, there are more and more no kids family appeared, especially developed countries. e.g. Germany and France had become a aging society. This ads reflect the reason why parents do not want have kids and it matched well with consumer's attitude. In another word, this ads gave consumers a good advice to avoid to be pregnant. Because the ads explained well with the efficiency of condom, parents would sympathetic response to purchase a condom. Besides those two findings, I thought the reason why the ads was banned because it violated the political and ethical  issue. Because of high speed of aging, government encourage more kids. This ads expressed opposite attitude with government and there is no doubt that this ads were banned. This banned ads also give us a good reference when we design any advertising, that is to obey the law and do not ignore the political and ethical issue.

I have a lot of interests in doing advertising and advertising is a key in any marketing plans. According to my example about condom, I realized two significant consumer behaviors. One is be humorous in advertising. No matter what types of advertising you choose, humor is the best way to communicate with audience because it is easy to attract consumers' attention. Another one is the ads needs to express consumers' attitude or desire in order to sympathize them. Connecting the common and popular social topic with the function of the product or service well will create a successful advertisement.

How Kids Influence Parents Behavior

I like Hanna Rosin's article "The Overprotected Kid." The author compared the different attitude and behavior of parents in different generation. She also discussed the reasons why parents overprotected kids. The most significant reason is we are in a unpeaceful society. There are more and more crimes happen. I think overprotecting kids is a common phenomena in the world. Parents want give their kids the best to protect them to get far away from danger. Because of that, I found a lot of opportunity in business by kids influence parents behavior.

In order to protect their kids, parents shape a special purchasing behavior. In China, the best-selling product is kid's stuff, like the learning machine, stationery, and clothing. No matter how expensive to buy a new technologic learning machine, tell parents the function of the machine for kids and the machine is popular in kids, and parents will purchase it immediately, because through this machine, parents can provide kids a better opportunity to study well. In my opinion, the reason why parents purchase any kids' products unhesitatingly is the product can protect their kids. House is an important part in retirement plan. But now, it is a popular trend in China that parents sell their house to send their kids study aboard.  Parents always said that compare the house with kid's future, we want to spend all of our property to give our kids' best education. When people ask why, they felt surprise about asking why, because parents believe the best education is the best way to protect their kid get far away from any risk. I understand parents' action, but I must mention the action overprotects kids.

According to those two example, it is obvious that parents are willing to pay anything for their kids. Kid influences parents' consumer behavior a lot. Parents always not consider more when they purchase kid's products. They only consider the function and efficiency of the product or service for kids in their purchasing decision. Overprotect kids is not a good phenomena, but it provide marketers more opportunity to grasp parents purchasing behaviors to design and advertise products.  

Reflection of Brainstorm

"Brainstorm" is not a new vocabulary for me. When I came to American, I started to use it at the first class in language institution. In my pass experience, I had never tried to connect brainstorm with consumer behavior. Now, I realize that brainstorm is the most efficient strategy to analyze consumer behavior and apply it to strategic marketing plans. There are some ideas about how to do a successful brainstorm.

The activity of assessing Jabs Hall helped me a lot. I found that the foundation of brainstorm is identifying the status or the problem. I did a batch of brainstorms and it is easy to generate ideas. However, the majority of ideas are not matching up with needs. In this activity, I realized that my responsibility is analyzing consumer behavior. When we start assessing Jabs Hall, the first thing is analyze the different behaviors in Jabs and other academic building. Everything that we generated should be relied on behaviors. Beside that, I found an efficient brainstorm cannot focus on a specific area at beginning. There are a large number of differences between Jabs and other building. It is no doubt that my teammate and I could not conduct all in 30 minutes. We chose to look up the map first. The map shows everything in all 4 floors and it helped us to understand the structure and function of Jabs and find the the main different in each floor immediately. Then, we chose to focus on first and fourth floor, because they can represent the main differences of Jabs than other buildings. I thought people become more professional in Jabs, because the different design in Jabs incentive students.

Those are two significant findings in brainstorm and I believe those finding are important references in my future brainstorm. My mother provides a chance to start my own business after having 3-5 years working experience. I felt confused about the industry that I should work on. Now, I understand the efficiency of brainstorm and I will use it to generate the best result. Recently, my mothers' cosmetic company had more pressure because the development of ebusiness. We need conduct more marketing strategies. I think do more brainstorm about consumer behavior is necessary to come over the challenge.  I will focus on the different behaviors when people choose consume online shopping and retail stores. Then I can find the advantages and disadvantages of our company. The reasons of why those are advantages and disadvantages. There is no doubt that according the process of the brainstorm, the result or assessment must reliable and it must work for her company.