How Kids Influence Parents Behavior

I like Hanna Rosin's article "The Overprotected Kid." The author compared the different attitude and behavior of parents in different generation. She also discussed the reasons why parents overprotected kids. The most significant reason is we are in a unpeaceful society. There are more and more crimes happen. I think overprotecting kids is a common phenomena in the world. Parents want give their kids the best to protect them to get far away from danger. Because of that, I found a lot of opportunity in business by kids influence parents behavior.

In order to protect their kids, parents shape a special purchasing behavior. In China, the best-selling product is kid's stuff, like the learning machine, stationery, and clothing. No matter how expensive to buy a new technologic learning machine, tell parents the function of the machine for kids and the machine is popular in kids, and parents will purchase it immediately, because through this machine, parents can provide kids a better opportunity to study well. In my opinion, the reason why parents purchase any kids' products unhesitatingly is the product can protect their kids. House is an important part in retirement plan. But now, it is a popular trend in China that parents sell their house to send their kids study aboard.  Parents always said that compare the house with kid's future, we want to spend all of our property to give our kids' best education. When people ask why, they felt surprise about asking why, because parents believe the best education is the best way to protect their kid get far away from any risk. I understand parents' action, but I must mention the action overprotects kids.

According to those two example, it is obvious that parents are willing to pay anything for their kids. Kid influences parents' consumer behavior a lot. Parents always not consider more when they purchase kid's products. They only consider the function and efficiency of the product or service for kids in their purchasing decision. Overprotect kids is not a good phenomena, but it provide marketers more opportunity to grasp parents purchasing behaviors to design and advertise products.