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In order to adverse and persuade people to purchase products or service, marketers always generate ideas by analyzing consumer behavior to create the success advertisement. For example, there is a banned condom advertisement on YouTube (https://www.youtube.com/watch?v=nojWJ6-XmeQ). It is a funny and humorous ads. A father went shopping with his little preschooler. The son was shouting and trying to cry, because he wanted sweeties but his father did not allow. The noisy voice attracted others eyes and the father looked embarrassed. The last shot is father's embarrassing face with two big words, "Use Condom." I watched this ads about half year ago, and I can remember it clearly. I believe the consumer behavior play the most significant role in this ads. Not only consumers enjoy watching humors, but this ads also sympathize its target audience.

There are different types of ads, such as: print advertising, broadcast, guerrilla, and so on. I found, people prefer visual ads than aural ads as well as like videos more than leaflets. And humorous videos always give people the deepest impression. Try to generate a humorous and unique video advertisement is a great plan to connect well with consumer behavior as a advertising agency. On the other hand, I like this banned ads because it sympathized its audience well. First, there are more and more no kids family appeared, especially developed countries. e.g. Germany and France had become a aging society. This ads reflect the reason why parents do not want have kids and it matched well with consumer's attitude. In another word, this ads gave consumers a good advice to avoid to be pregnant. Because the ads explained well with the efficiency of condom, parents would sympathetic response to purchase a condom. Besides those two findings, I thought the reason why the ads was banned because it violated the political and ethical  issue. Because of high speed of aging, government encourage more kids. This ads expressed opposite attitude with government and there is no doubt that this ads were banned. This banned ads also give us a good reference when we design any advertising, that is to obey the law and do not ignore the political and ethical issue.

I have a lot of interests in doing advertising and advertising is a key in any marketing plans. According to my example about condom, I realized two significant consumer behaviors. One is be humorous in advertising. No matter what types of advertising you choose, humor is the best way to communicate with audience because it is easy to attract consumers' attention. Another one is the ads needs to express consumers' attitude or desire in order to sympathize them. Connecting the common and popular social topic with the function of the product or service well will create a successful advertisement.