Why Consumer Favor "Green" Company

I like Tanya Gazdik's article, "Consumers Favor 'Green' Companies, No Matter Why They Are Green." There are a branch of  researches and surveys in the article and all of them can reflect consumer behavior well. First, three in five Americans will make a New Year's resolution to live a "greener" or more environmentally friendly lifestyles in 2015. Second, more than 90% of American say it is important to recycle, moderate household use of energy and conserve water. Third, better than eight of ten americans plan to look fore more opportunities to "go green." Forth, 60% Americans void to make green resolutions represent a significant increase from previous iterations of the survey. Fifth, six in 10 American agreed with environment is in very bad shape and a major environmental catastrophe is inevitable. Sixth, women were more likely than men to say they have felt guilt in recent years about not living a "greener" lifestyle. Seventh, four in five Americans agree that corporations have a responsibility to adopt "green" behavior. 

After analyzing the seven main conclusions in the surveys in Tanya Gazdik's article. The first reflection of marketers is company should pay more attention on "Green", because the surveys shows consumer's attitude is focusing on dealing with environment issues. So, marketers conclude that first, establish company as a "green" company. Second, hold more "green campaigns" in order to communicate well with the market. Third, the main target audience is female. It is obvious that this is a perfect example that for marketers to understand how to define consumer behavior. I do not want to spend more on analyze the consumer behavior from this article, but I want to talk more about how to find consumer behavior after reading this article. First, research is one of most important steps. In the research, marketer need define the problem and conduct the best and representable questions in the surveys. The next step is gathering information and analyze the results of the surveys. We need input results in SPSS, and use SPSS to contract with different data. After those two steps, we can use the result to analyze the consumer behavior. 

I believe only the useful and efficient conclusion must contain reliable facts. The article, "Consumers Favor 'Green' Companies, No Matter Why They Are Green." is reliable for us to analyze consumer behavior, so we can conclude because environmental issues are common sense for every consumer. Consumers have positive attitude to consume a "Green" company. We can establish the company mission and goal connect with "Green" and use words "recycle" in our products. In my opinion, "Green" company is a good idea for company to target audience, and there are a lot of social issues that connect well with consumer behavior, like woman rights, children's development, and poor people.