Jack Ma's Chinese New Year.

Happy Chinese New Year, guys!
Recently, Alipay added a comparable "Lotto" pal, which was named as Fuk Alipay Red Envelope appeared at every Chinese people's phone. The Fuk Alipay Red Envelope was defined that there are five types of Foca (fortune cards), if the consumers who can collect 5 different Foca during the time between January 28th and February 6th,  they can participate in sharing a large red envelop, which contains more than 200 million RMB (Chinese money). If you add 10 friends in Alipay, you will receive three Foca randomly.
After this news published, the majority Chinese began to send the link of Fuk Alipay Red Envelope in Chinese social media. A few minutes later, Fuk Alipay Red Envelope became the most popular topic in Chinese guys' conversation.  
As a marketing major student, I admire Jack Ma, the founder and executive chairman of Alibaba Group, because he used a successful marketing strategies to attract Chinese customers' eyes and advertise Alipay efficiently. There are some reasons why I think Fuk Alipay Red Envelope is perfect marketing strategy:

1. The requirement of winning Foca is add at least 10 friends in Alipay. Although there are more than 400 million people use Alipay, after Fuk Alipay Red Envelope, more and more people will register. It extends more consumers in the market.
2. It requires consumers earn 5 different types of Foca to participate in sharing a large red envelop. Adding 10 friends can earn 3 Foca randomly. At lease, consumers need add 20 friends in Alipay, and usually, it is hard to earn 5 different cards once. More and more people will ask more friends to become a number of Alipay.

After analyzing Jack Ma's marketing strategy, I admire him, because he is expertise in understanding Chinese consumers' behavior. I need to learn.