Content Marketing

I like the exercise which was a headline at the beginning of the class. Compared my headline with other classmates' ideas, I only had seven people want to click. My headline is the top ten places you have to travel. I believed that majority of us enjoy traveling, and the headline must attract classmates' attention. More than 20 people will click "'sorry mom,' the pictures of spring break." I found people pay more attention on the recent events and earn more happiness from reading. The spring break had gone about two days ago and majority of us had the deep memory about it. It is obvious that this headline struck a chord with us. Also, the headline implies the funny things in spring break and close to college students' life. On the other hand, my headline is too much usual. Traveling is a common sense for everyone, and it is not target college students well because college students has not enough money to travel. For the current situation, college students will choose click the picture of spring break.

According to my analyze about those two headline, I found how to target audience is the most significant step in doing content marketing. Traveling is less connect well than spring break with college students. The handout of audience analysis is helpful for me to understand consumer behavior in content marketing. My group chose Montana Bucks' to do content marketing. We followed the head out and discuss each question specifically. I found the way to be successful in targeting audience, that is establish the audience's profile. In the profile, analyze all parts of the audience, like, attitude, hobbies, income, goal, friends, family background, worries, and so on. After understanding each part, we can summarize the most important things that can attract audience immediately. For example, after analyze different parts in young families (our target audiences), we found the most important thing is the relationship with family members. We set up our headline as how Montana Bucks save my family. All of us liked it and thought it can attract our target market well, because this headline talked about the biggest worry in young families' life.

Content marketing is one of the most significant parts in my future business. After understanding the steps of how to generate headlines. I will follow the steps (set goals, segment, target, hyper target, and personalize) in order to make a successful content marketing strategy. Do not ignore that research empathy in each step is the key in the strategy.